Seattle is booming with tourists, and it’s one of the best North American cities to live in, and let’s be honest, the world. Starting from hip cafes to 5-star restaurants and a large variety of green spaces, the Emerald City has it all.
However, when you have it all as a city, it does not mean that real estate prices are always going to go up. As any other market in this globalized economy, what goes up one day can go down the next day.
But what does all of this mean when it comes to Seattle real estate marketing? Is it rising, or is it in decline? What can cause this industry to flourish and what can cause it to decline? The variety of factors is unlimited, so let’s stick to the basics.
Here’s the Scoop
According to The Seattle Times, real estate prices in Seattle have dropped from May to June in King County for the first time since the recession. It is mostly due to the traditional competition among buyers starting to weaken, and the number of homes up for sale has increased significantly.
Taking into account this factor, real estate marketing, as we know it, started declining. It leads to real estate agents and marketers to start rethinking their strategies to attract more customers, especially in this type of situation.
Seattle’s real estate marketing needs to go beyond opening a mandatory Zillow account (mandatory if you want actual results) and only wait for the right customers to appear.
The online world is a fast-paced place, and if you can’t keep up with the times, you might as well quit because you will never make it. People are looking online for about everything today, so this is where real estate marketing needs to be on its A-game.
Real estate marketing is declining only when the people in charge are not placing a strong accent on their online presence. Sure, it’s nice, and quite adequate to offer regular real-life tours of the neighborhood, to show potential clients a new area of Seattle where they could purchase a new home. However, this is not enough anymore.
According to the article in The Seattle Times, the number of houses available on the market in Seattle is starting to rise for the first time in a decade. It opens up new doors and new real estate marketing techniques.
We are no longer living in the era of extreme bidding wars and lightning-fast sales, due to the vast variety of homes available on site, and, of course online. It is why the importance of real estate marketing is not to be taken lightly, because it can make the difference between having 10 to 20 calls for a listing, as opposed to only a few calls a week.
The offers are starting to pile up in Seattle’s real estate scene. When all parties involved put their best effort into their job, everybody walks away knowing that they’ve made the right decision, no matter what that may be, and achieve results.